Tuesday, May 4, 2010

Cartoon Network Strong Rating Series Ben 10: Ultimate Alien and Generator Rex

The Cartoon Network series Ben 10: Ultimate Alien and Generator Rex debuted to strong ratings, prompting the network to order additional episodes of each series. The series’ premieres on April 23 were the top-rated programs on all television in their time-slots for boys ages 6-11 and boys ages 9-14, according to preliminary Nielsen Media Research data.

Cartooon Network has ordered 32 more episodes of Ben 10: Ultimate Alien and 20 more episodes of Generator Rex. Both series were created by Man of Action, which consists of Joe Casey, Joe Kelley, Duncan Rouleau, and Steven T. Seagle, and are produced at Cartoon Network Studios in Burbank, California.

Highlights of Ben 10: Ultimate Alien and Generator Rex original series’ premieres compared to the same time period last year include the following:

  • Ben 10: Ultimate Alien increased kids 6-11 ratings (3.8) by 280% and delivery (925,000) by 290%, kids 2-11 ratings (3.2) by 220% and delivery (1,304,000) by 219%, and kids 9-14 ratings (3.1) by 288% and delivery (756,000) by 272%.
Ben 10: Ultimate Alien follows 16-year-old Ben Tennyson as his secret identity has been revealed to the world and he’s now an international mega-star super hero, loved by kids the world over but distrusted by many adults. Armed with a mysterious new Omnitrix, Ben is able to transform into hyper-evolved versions of his aliens and will see action in places he’s never been.

  • Generator Rex increased kids 6-11 ratings (4.4) by 267% and delivery (1,070,000) by 275%, kids 2-11 ratings (3.7) by 236% and delivery (1, 513,000) by 227%, and kids 9-14 ratings (3.6) by 350% and delivery (874,000) by 346%.
Generator Rex, from the creators of Ben 10, takes viewers on an adventure full of fun, action, wish fulfillment and teenage drama. Rex is a young super agent who, with his incredible ability to create mechanical weapons and vehicles from his own body, must balance his adrenaline-fueled adventures with the everyday ups and downs of being a teenager.


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