Uses SpongeBob in Ads despite Secure to Reduce Use of Cartoons Promoting Kids'meals

King is promoting a 99-cent kids’ meal in a TV spot featuring SpongeBob Square pants even though the business joined a campaign to reduce the use of cartoon characters to promote junk food (see video below). Somebody who buys the meal gets a SpongeBob toy. BK’s ads are handled by Crispin, Porter & Bogusky.

Burger King signed on to the Children’s Food and Beverage Advertising idea. The purpose of the initiative was to fight childhood fatness by voluntarily restricting the advertising of junk food to kids and reducing the use of kids’ TV cartoon characters in scrap food advertising.